You've got a website.
It's got some cool graphics and information about your company and
maybe even a shopping cart for selling stuff. You've tweaked your
copy and checked your tags, yet your visitors don't seem to do what
you want them to do.
It's time to take
a step back and think about why you built a website in the first place.
"We
had to have a website - everybody does!" This is the mentality
of many business sites.
With
that mentality, inevitably you'll end up with someone in upper management
complaining that the site isn't getting enough results to justify
the expenses. Or the CEO wants to know why the site's PageRank is
only a four, and traffic patterns don't match last year's numbers.
Suddenly, everyone's scrambling around to "fix" it. Sound
familiar?
The problem
is that many sites are built without a clear goal in mind. It sounds
silly, but it's true. It's time to take two steps back and take a
big-picture look at your website and why it exists.
May we ask why not?
Suppose people want to know who you are and what you have to offer
or your potential clients are looking for you and you are NOT THERE
at the 'right' place and at the 'right' time - will this be a desirable
situation??
What's the goal of your website?To inform?
To build a community?
To gain valuable market research?
To reduce support and customer service costs?
To reach a broad audience with a message?
To find sales leads?
To conduct e-commerce?
To gain advertising revenue?
To brand your company?
To build trust?
To reduce printing and mailing costs?
These are just some of the many possibilities. Remember, the web is
not just a marketing tool - it's a business tool as well. While it
is perfectly okay to have an Internet billboard that simply contains
contact information, why settle for that when your site can do so
much more? Even the smallest local business can utilize the power
of the Internet to be more efficient and to build revenue. Once you
start thinking about it, it's easy to get excited about the potential
for your site.
Why
does my business need to be on the Internet?
You can reach an enormous audience. Current estimates are at about
anywhere from 30 to 50 million users worldwide!
Your competitors are there.
It is an opportunity to compete on an equal footing with large corporations
and/or businesses.
It can save your money in employee and sales force time, and can allow
you to be more productive.
What can I do with a web site?
You can describe your product and/or service.
You can show images of your product and/or service.
You can provide a method of communication with your employees, clients,
and prospective clients.
You can educate your prospective clients.
You can provide maintenance information and training with regard to
your product or service.
You can sell your product and/or service.
How do I take advantage of this new media?
Figure out what you want to accomplish.
Communication with existing customer base.
Communication with potential customers.
Corporate identity.
Product recognition.
What should I do if I wish to cancel my web site services?
You can cancel your web site maintenance service at any time, just
inform us 30 days in advanced.
What should I do if I wish to update my web site?
Just mail us your changes. We will make your changes in the website
next business day.
Get
Agreement
Get agreementIt's important to get all the departments within your
company on the same page in order to agree on priorities from the
start. After that, you've got to agree on some goals. Too many people
have traffic as the goal of a website. But think about it; would you
rather have 1000 people visit your site and do nothing, or have 100
people visit your site and take action? Does a PageRank of 7 mean
anything to the real profitability of your company? These abstract,
relative numbers don't make a difference by themselves, and should
not be the ultimate goal of any website.
More
important are things like new sales leads, an increase in average
consumer satisfaction, decreased support calls, more newsletter subscriptions
or completed surveys. These are all measurable goals that do mean
something to your company.
Identify your target audience
Narrow this definition down to fit your particular customers. It's
time to think like your target audience. What do they want to see?
What information do they need? Why are they even visiting your site?
If you can't get into their mindset, organize an informal focus group
and ask them what they want. It's that easy! Let them poke around
your current site and give you feedback. Usability issues can be identified
during this process as well.
You may
find you need a formal usability analysis, a redesign or new content
sections. Sometimes it's even better to scrap the old site and start
over from scratch. The important thing is that when you build a great
site that keeps your users in mind, it will be easier to get good
links, good rankings and all around good results. Your company and
your customers will benefit - and best of all - you won't be as dependent
on search engine rankings to meet your goals.
Why
Should be digital & have a website?
The world
is going the digital way!
Every day there are more and more people on the web than before. Almost
everyone with a computer and a phone line has an internet connection
and for people without a PC the internet cafes are bringing the cyberspace
at their fingertips. With the vast amount of information available
online the internet has become the primary source of researching information,
companies and products.
Website meant ?
A web
site means ...
A web site will represent you, your organization or your business
online. It's an opportunity for you to publish knowledge, ideas and
products to the world and become accessible to anybody and anywhere,
24 hours a day and 7 days a week, that is, the web gives you a round-the-clock
interactive service at a reduced expense! Can you think of any other
cost effective communication medium that can do this for you???
How can I benefited with my website?
Increase your
visibility, communicate with the world and expand your client base
globally!
More and more individuals and business persons are looking to the
Web for products and services.
From the most remote location you can reach people anywhere, announce
upcoming events, post images and get feedback at any time of the day
and from all over the world. A web site is an ideal place to communicate
with customers, suppliers, prospects, sales people and the general
public -- tell them about your products or services, your business
hours, your methods of payment, how to find you, etc.
100% current and
time-sensitive information for an international audience!
What if your materials need to be released no earlier than midnight
-- the quarterly earnings statement, the grand prize winner, the press
kit for the much-anticipated film, the merger news? Well, you sent
out the materials to the press with the "Do-not-release-before-such-and-such-time"
statement and hope for the best. Now the information can be made available
at midnight or any time you specify, with all related materials such
as photographs, tables, charts, etc. released at exactly the same
time. No brochure, radio spot, newspaper or TV/cable ad can sustain
or refresh your message as can a web site. To retain your customers
you need to keep them informed about the latest news, activities,
events and services. Your web must also change to cater to your users'
changing needs. You can even attach your web page to a database that
customizes the page's output to a database you can change as many
times in a day as you need. No printed piece can match this flexibility.
Thus having a web site and being able to update it any time allows
you to compete with your largest competitors on an equal footing.
Heightening
public interest!
Your widget is great but people would really love it if they could
see it in action. Again with no airplay nobody will know that your
album sounds great! How about a 3D view of the interior of a room?
Exploit the immense power of this high-tech world to make a good impression
and attract clients! Add animated logos, high-resolution images, sound
files, virtual reality effects and much more to your information.
Unlike print, on the web not all visitors will proceed through the
same pages serially. Hypertext can provide alternate views of information
and alternative routes for users to follow based on their needs and
interests. Rather than just forming a vague idea the visual, interactive
and dynamic qualities of the web allow your visitor to have an all-encompassing
view of your products or services -- it really complements an actual
visit to your place particularly for your remote clients.
Can I give service to my customers?
High-quality and
instantaneous customer service!
How about making forms available to pre-qualify for loans, or having
your staff to do a search for that classic Ravindra Sangeet record
your customer is looking for, without tying up your staff on the phone
to take down the information? Allow your customer to punch in sizes
and check it against a database that tells him what colours of jacket
are available in your store? All this can be done, simply and quickly,
on the WWW. The personnel at your reception will tell you how their
time is usually spent answering the same questions over and over again.
These are the queries that customers and potential clients come up
with before they deal with you. Post them on a WWW page and free up
some time for your harried phone operator. You can also get instant
feedback from your users and anticipate their changing needs. Moreover,
an instant response to the frequently asked questions can be built
into the web pages while they are still fresh in your customer's mind
avoiding the cost and response-time of business reply mail.
So if
you don't want to be left behind, if you want to be a part of the
future ... Click
this!!!
Hmm...!!!!
Do I beleive you?
A valid concern. But simply answered, just ask our satisfied clients!
How do I proceed?
If you are located in Delhi our marketing representatives will visit
you immediately after receiving your message. You are located outside
Delhi? No problem, you can send your material to be published through
E-mail and we will take over from there.
